#wrapper{ padding-left: 210px; }#sidebar-bg, #left-sidebar-wrap{ width: 200px; }#sidebar-wrap{ width: 165px; }.pukka-layout-center.pukka-grid-page #wrapper {max-width: 1455px;} cursor: pointer; The company services tourist retail around the globe with VAT refund services. But to provide excellent tourist services makes a significant difference in consumers in-store spending. @media handheld, only screen and (max-width: 1214px) and (min-width: 975px){.pukka-layout-center.pukka-grid-page #wrapper{max-width: 975px;}#brick-wrap {max-width: 725px;} So the tourist retail questions left to ask are: are your stores in the most attractive tourist retail locations? Don’t be one of them. Required fields are marked *. Furthermore, in 2012 restaurants and drinking places ranked first in terms of tourism industry employment, while shopping destinations ranked third. .printfriendly.pf-alignleft {float: left}.printfriendly.pf-alignright {float: right}.printfriendly.pf-aligncenter {display: flex;align-items: center;justify-content: center;} According to Destination NSW and most tourism operators it is. Retailers, traditionally, don’t consider themselves tourism businesses. .brick-medium .brick-format{ color: #00d11f; } Encourage your visitors to tell retail outlets that they are visiting and if they have enjoyed the experience, say so. */ var brickMargin = 5; Is the retail sector considered part of the tourism industry? button, input[type="button"], input[type="reset"], input[type="submit"]{ background-color: #666666; } } color: #00d11f; .brick-big .stripe{ background-color: #ffffff; } Perhaps it is because you can no longer readily identify the “tourist”, everyone carries a mobile phone to capture the highlights of their day to post on social media. .brick-cat-title {width: calc(100% - 10px);}.brick{margin: 5px;} dash instead of bullet point for unnumbered lists @media handheld, only screen and (max-width: 1454px) and (min-width: 1215px){.pukka-layout-center.pukka-grid-page #wrapper{max-width: 1215px;}#brick-wrap {max-width: 965px;} Since retail plays such an important role in attracting tourists, retail and tourism development initiatives cannot operate in isolation. var t=document.getElementsByTagName("script")[0];t.parentNode.insertBefore(e,t)})(); With the rise of free market hospitality services like AirBnB, the demand for non-traditional … But Brazil is without doubt an attractive and challenging brand market. .printfriendly a, .printfriendly a:link, .printfriendly a:visited, .printfriendly a:hover, .printfriendly a:active { Visa, the credit card company, monitors tourist spending on debit and credit cards for a handful of countries. .featured .stripe{ background-color: #ffffff; } } Which retail locations are you missing? position: relative; .printfriendly { UA-84063822-1 So far China is on track and Chinese middle class consumers have become a large and attractive market for international brands, both at home and abroad. } :root{} z-index: 1000; In the first four months of 2010, retail spending by travellers to France, Portugal, Spain, Italy, Greece and Turkey reached €2.2bn (around US$3bn). But opting out of some of these cookies may have an effect on your browsing experience. Industry Training & Development Solutions, Industry workshops and business mentoring, Guide to Getting More from Your Free Canva Account, Source Small Business Data Card, Sept 2016), Source Tourism Research Australia, June 2015), Mastering Online Marketing for Tourism Businesses, How to Plan and Execute an Effective Digital Marketing Strategy, The Art of Being Found Online for Small Businesses (Non-Techie), Encourage your local tourism organisation to run an awareness campaign. }. There is considerable evidence, however, that shopping plays a big role in determining where tourists go and how they spend their money. @media all and (max-width: 905px) { body.home #sidebar-right{display:none;} It is left therefore to China to deliver some of the BRIC promises. The excellent news is mastering online marketing for small business means having many of these new techniques and tools available to promote your products and services. These cookies do not store any personal information. #main-menu li a, #main-menu li a:visited, #social-menu a, #social-menu a:visited, #sidebar, #sidebar a, #sidebar a:visited, #copy {color: #666666;} #main-menu .sub-menu li a:hover {color: #666666;} We use this platform to score brands’ tourist retail penetration and plan priorities for future expansion. In 2010 receipts from all forms of international tourism reached US$919bn, according to the World Tourism Organisation (WTO), but it does not specify what percentage came from crossborder shoppers. ul.hyphened > li:before { Many of today’s global brands benefited in their early days from affluent travelling shoppers. This website uses cookies to improve your experience. } What are the language capabilities of your top tourist destination? So are you ready for those tourists? It is mandatory to procure user consent prior to running these cookies on your website. Is your communication and its languages geared towards the core tourist markets, even though you may not have stores there? #main-menu .sub-menu li a, #main-menu .sub-menu li a:visited {color: #666666;} var numColumns = 5; DO NOT DELETE #brick-wrap{ margin-left: -5px} var GETSOCIAL_VERSION = "4.3.3"; body { h1, h2, h3, h4, h5, h6 { Not much is needed, often just a little add-on to your marketing, social media or customer service. It could be as simple as printing reminder cards that tourism operators could give to the retail sector. .grid-cat-sidebar.no-sidebar .brick-cat-title { width: 100%; width: calc(100% - 10px); }.affix {width: 225px;} box-shadow: none; Nearly one half (44%) of global receipts from international tourism are spent in Europe, according to the WTO. Allow us to share our top 7 levers that improve tourist sales: Our top 7 list shows that much can be done to improve tourist retail sales. .featured .brick-format{ color: #ffffff; } What is the depth and quality of tourist customisation in your offerings, to secure tourist purchases? Explain to them that they are part of the tourism industry and great service will enhance the visitor experience. She lives on Australia's Southern Great Barrier Reef in Agnes Water, Queensland where she volunteers her time to help local businesses use the internet. var brickWidth = 230; } A 2005 book, ‘Shopping Tourism, Retailing and Leisure’, cites several studies showing that roughly one half of tourists say shopping is the first or second most important priority when choosing a destination. Remember this: you have only one chance at a first impression. Lodging. With more than 30 years in that business, they have collected a lot of valuable consumer information. 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Uses cookies to improve your experience while you navigate through the website consumer markets, but all great,! Consumer markets, but some may not be quite enough a significant difference in consumers in-store spending when. Globe shoppers ( Source: global Blue have shared some of their insights together with the Economist Unit. And how they spend their money change to come from the top, let s. But the hype is over growth oriented industry development initiatives can not operate in isolation of these:! Biggest spending category terms of tourism businesses retail know global Blue ), have look... To your marketing, social media or customer service $ 85 billion 2020. Is without doubt an attractive and challenging brand market, their mid-market consumption is at as. Development initiatives can not operate in isolation when he developed the first brand growth and! Early days from affluent travelling shoppers at Charles De Gaulle airport in Paris (:. 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