That sums up change just about perfectly. For this week’s book review Switch seemed like the perfect fit. 1230004322498 0004322495 SUMMARY - Switch: How to Change Things When Change Is Hard by Chip Heath and Dan Heath * Our summary is short, simple and pragmatic. The authors summarize all the techniques you could deploy, if you haven't just skipped to the end. If you are in the role of a “change agent” this book is your manual. Knowing something isn’t enough to cause change. One of the reasons that I like this book so much is that it focuses on the systems in place – not the people. The Rider needs direction to avoid getting bogged down on True But Useless analysis. Motivate the Elephant. It’s smart and delivers on its promise. Change is often difficult because you don’t know what to change to. The subtitle of Switch: How to Change Things When Change Is Hard (Broadway Business, 320 pages, $26) says it all.The book, by Chip Heath, a professor at … By the end of the book, I had a much clearer perspective on to make change. Switch: How to Change Things When Change Is Hard by Chip Heath and Dan Heath I found this book to be a revelation. Find the feeling. Change is much easier when you know where you’re headed and why it’s worth it. Switch: How to Change Things When Change Is Hard by Chip Heath and Dan Heath Crown Business, 1st Ed. How to Change Things When Change is Hard by Chip Heath and Dan Heath Direct the Rider Follow the Bright Spots. Change is difficult, or so most people believe. The subtitle of this book shows the reason I think this book is an important one: “How to Change Things When Change Is Hard”. Break down the change into small pieces that don’t spook the elephant. Switch: How To Change Things When Change Is Hard. I have been touting Chip and Dan Heath’s book Switch for some time now, so it I thought I ought to actually write about why. Overview. The must-read summary of Chip and Dan Heath's book: "Switch: How to Change Things When Change is Hard" This complete summary of the ideas from "Switch" shows that our rational mind often fights with our emotional mind, because the latter prefers instant gratification and the former is … Shrink the change. Switch identifies the crucial factors in effecting lasting changes for both individuals and organizations. Make people feel something. Chip and Dan Heath’s book, Switch is all about change. It is a great reminder that … It allows you to have the essential id Make your destination/goal clear and visible. There is a summary of change-making examples at the end of the book changing the book into a manual for change rather than just a passive read. (2010) (public library) Summarized by Jennifer Fang. 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